Xiaomi Launching in Pakistan
Pakistan has always had an affinity for Chinese based goods, and the said venture of Xiaomi launch in the country mirrors this trend altogether. The launch of Xiaomi in Pakistan is not a redundant one rather it is a means of reaching out to the vast electronic market and its associated scope up for grabs. Xiaomi launch in Pakistan will entail vast competition for other electronic brands commonly sought after such as Apple, Samsung, Huawei, etc.
Xiaomi is a private electronics company based in China and is the 4th largest smartphone maker in the world, however, about predominant competition such as the I-phone or Galaxy Note series; it launched its first smartphone in 2011 and 2014 managed to sell more than 60 million smartphones with over 8,000 employees.
Earlier, there was a slight controversy when the Pakistan Telecommunication Authority (PTA) banned the release of Xiaomi’s goods as the said electronic products steal the user’s data and transfer it to Chinese servers. In response to the allegation, the people at Xiaomi personally declined any such fault in the products and soon after the ban was removed and thus there need not be any major concern that may impede the launch. It was later clarified that the ban had been enforced on people selling the products without any relevant authorization as stated by Xiaomi’s public notice:
“The ban proposed to be enforced by PTA is specifically targeting the unauthorized resellers who had been unofficially selling Xiaomi products in Pakistan, without complying with the necessary legal formalities.
This launch will be instrumental for several industries in Pakistan with the direct impact being on the electronics company and judging by what this company has to offer; one shouldn’t feel astonished if it can provide critical competition to brands like Q Mobile and Huawei along with Samsung and Apple. Unemployment being another major ailment for Pakistan will be thrown out the window as more Xiaomi shops and distribution centers will open up resulting in the need for manpower.
With smartphones such as the Redmi 4a, Redmi 4 and the Redmi Note series, coupled with the exponential success rate of the company itself, one can assume with absolute certainty that such an endeavor would bring about winds of development and recognition in Pakistan along with further strengthening the ties between it and China. Therefore fasten your seatbelts and get ready for Xiaomi launch in Pakistan on 20th February 2017.